Marketing consulting for growing businesses
I help small and mid-sized businesses decide where to spend, what to say and how to prove it worked. It is the same playbook I ran for Fortune 100 brands, sized to your budget.
Audit delivered within 5 business days. No pitch deck, just what I found and what I would do first.
Mission
Most marketing is decided by opinion and defended by anecdote. I start from what your customers actually do: what they search, click, open, ignore, buy and come back for. That evidence shapes the plan, the media and the creative, so every dollar goes to a decision you can explain and measure.
Services
Digital, paid media and traditional marketing planned together, so each channel reinforces the others and reports against the same business goal. Start with one, or hand me the whole mix.
Practice 01
The owned channels where customers find you, evaluate you and come back.
Practice 02
Media planning, buying and testing that turns budget into measurable leads and sales.
Practice 03
The offline channels that still build trust, planned with the same rigor as digital.
Ways to work together
Free · 5 business days
A written review of your Facebook, Instagram or LinkedIn presence: what is working, what is costing you and the first three things I would change. Yours to keep, no obligation.
Request the auditDefined project
A launch, a website overhaul, a paid media test or a full campaign with a fixed scope, a start date, an end date and one number we agree it is accountable for.
Scope a sprintOngoing · part-time
Strategy and hands-on execution on a set number of days per month, typically six months or longer. You get a senior marketer without a senior salary.
Talk about a retainerHow I work · Data-driven creativity
Data on its own produces safe, forgettable marketing. Creativity on its own produces expensive guesses. I put the two in one loop: behavior tells us who to reach, when and with what problem; creative work earns the attention; measurement tells us what to do next.
The outcome is work that is both distinctive and defensible. You can explain why a campaign looks the way it does, and you can show what it returned.
Search demand, site paths, CRM history, social conversation and media performance, read together before any brief is written.
Every campaign gets a clear hypothesis: this audience, this message, this channel, this expected change in a number we agree on.
Concepts, copy, design and production built to the hypothesis, with enough variation to learn from.
Structured A/B and lift tests across paid, email, social and print, so winners are proven rather than argued.
Budget moves toward proven creative and channels, and the dashboard you keep shows exactly why.
Results
Client names are withheld under confidentiality agreements; scope and results are as delivered. Full write-ups, including creative and dashboards, are available on request.
Worked with an industry color consultant and the brand's color committee to select the new palette, then co-directed the launch shoot and mood-board staging. Built the launch landing experience, email program and owned-social rollout across Instagram and Facebook, supported by earned coverage in three kitchen, bath and stone trade publications.
Owned budget, four employees and two contractors across web development, marketing communications and event marketing, plus two regional specialists covering Latin America and Canada. Delivered cross-brand trade-show programming, web governance, paid media with attribution and incrementality testing, and a Showpad content hub that fed engagement signals back to Sales.
Set the governance, content calendar and listening dashboards for a multi-brand portfolio, including event content and employer-brand campaigns. Built executive dashboards in Sprinklr covering brand mentions, keyword tracking and sentiment clustering for leadership reviews.
Developed, wrote, built and analyzed member email and SMS campaigns, managed the cross-channel calendar with other channel owners, and built and presented the Tableau dashboard that compared channel performance for leadership.
Ran the program's Instagram channel on organic content alone, managing one creative and one development agency, with reach and impression growth documented in platform reporting.
Founder
Connor Fassnacht
Founder and principal consultant
About
I'm Connor Fassnacht. I've spent more than nine years in marketing at companies ranging from a Fortune 100 materials manufacturer, a major telecom and a regional health insurer to local construction firms, seasonal beach shops and nonprofits. At the largest, I owned a $5M integrated program and led an in-house team, regional specialists and outside agencies.
What separates the big programs from the rest usually isn't budget. It's discipline. They know what their customers actually do, they write down what each campaign is supposed to change, and they measure it. Most growing businesses never get that rigor, because it usually comes bundled with an agency retainer or a full marketing department.
I started Fassnacht Marketing Solutions to close that gap. When you hire me, you get me: the senior person on strategy and the hands on execution. When a project needs design, development or production beyond what I do myself, I bring in specialists I have worked with before and stay accountable for the result.
Industries I have worked in
Contact
For the audit, just include the page or profile you want reviewed. For anything else, a sentence on the goal and the timeline is plenty. You will hear back from me within one business day.
Prefer to talk?
No prep needed. Bring the goal and the question you most want answered; I will bring the questions I would ask any new client.
Book a callEmail [email protected]
LinkedIn connor-fassnacht
Social media
Is your Facebook or Instagram page doing as much as it could for your business?
Most business pages post when someone remembers to, boost whatever is handy and never find out what any of it returned. I run social like a channel: organic and paid together, informed by what your customers respond to, and reported against the goal you care about.
Signs your page is leaving money on the table
- Posts go out, but inquiries, bookings or sales do not move
- Boosts are set with a budget and a hope, not an audience and a goal
- Comments and messages sit unanswered for days
- No one can say which post, ad or platform brought the last ten customers
- The page looks nothing like the storefront, the website or the print
Get the free auditStrategy and editorial calendar
A platform-by-platform plan and a monthly calendar built from audience data and what has already performed, so posting stops depending on who remembered.
Content creation
Posts, short video, stories and ad creative made in your voice, with photo and video direction when the job calls for it.
Paid social and expanded reach
Campaigns on Meta, LinkedIn, TikTok and YouTube with real audiences, creative testing and budget pacing, plus creator and partner collaborations that extend reach without extending spend.
Community, listening and reporting
Response guidelines, review and message handling, brand-mention and sentiment tracking, and a monthly report that ties the channel to business results.